Read the compelling story of
how this humble entrepreneur
founded one of the most
iconic pet brands, PetSmart!

“Every pet lover will enjoy this fun and exciting journey!”

Pet Project: The Autographed Hardcover Edition

Limited Copies Now Available!

Free shipping within the United States

Discover the inspirational and captivating story in Pet Project: the groundbreaking success story of one man who turned his innovative pet retail concept into a thriving superstore.

ONLY $17.99

A bag with the cover of pet project.

Order today and get a free Tote bag and bookmark

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The story of PetSmart's humble beginnings is indeed a fascinating tale of entrepreneurship, innovation, and an unwavering love for animals. Jim Dougherty was a man driven by a simple yet powerful formula for success - a deep understanding of his customers, an innate ability to spot market trends, and a relentless pursuit of quality.

As we delve deeper into the stories and recollections associated with PetSmart's journey, it's impossible not to be inspired by the vision and tenacity of its founders. From opening the first PetFood Warehouse in Phoenix, Arizona to creating a global pet retail empire, PetSmart's story is a testament to the power of entrepreneurship and the enduring bond between humans and their pets.

Review from a fan

A red paw print on a green background

If you love your pet and being in the business world this book is for you!

Jim captures his upbringing, starting endeavors, motivation, and early attempts and failures. Success isn’t a straight line.

Ray H

Featuring interviews from More than 60 pet industry experts

The growth of the pet industry has been nothing short of phenomenal. This growth is a testament to the changing attitudes towards pets and the increasing willingness of pet owners to invest in their pets' health and happiness.

A white dog with its tongue hanging out.

What Jim really did is figure out how to put emotion in a box, and the people loved it. He was a real visionary about what customers wanted in their pet stores.

Victor Mason

President, World Pet Association

A goldfish in an aquarium with its mouth open.

Nobody thought that a warehouse-sized pet store could make it. It's like anybody could have thought of it, but no one else did.

Andy Black

Long-time pet industry expert

A blue and yellow parrot sitting on top of a branch.

Name anything else that people are as passionate about as their pets. There isn't another business that has this level of passion—and it just keeps growing.

Chris Rowland

President and CEO of Pet Supplies Plus

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