Pet Project: The Autographed Hardcover Edition

DISCOVER THE INSPIRING STORY BEHIND THE CREATION OF PETSMART, LEGENDARY PET BRAND, BY A
DEDICATED ENTREPRENEUR!

“Every pet lover will enjoy this fun and exciting journey!”

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Uncover the motivating and enthralling tale within Pet Project: the revolutionary triumph of an individual who transformed his innovative pet retail idea into a flourishing superstore.

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The tale of PetSmart's modest origins is truly a captivating narrative of business acumen, ingenuity, and an enduring affection for animals. Jim Dougherty epitomized a man fueled by a straightforward yet potent recipe for triumph - an intimate grasp of his clientele, an instinctive knack for identifying market shifts, and an unyielding commitment to excellence.

As we explore the anecdotes and memories intertwined with PetSmart's voyage, it's impossible not to be moved by the foresight and resilience of its pioneers. From inaugurating the first pet food warehouse in Phoenix, Arizona, to crafting a worldwide pet retail dynasty, PetSmart's saga exemplifies the potency of entrepreneurship and the timeless connection between people and their beloved pets.

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If you love your pet and being in the business world this book is for you!

Jim captures his upbringing, starting endeavors, motivation, and early attempts and failures. Success isn’t a straight line.

Ray H

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PRESENTING INTERVIEWS FROM OVER 60 PET SPECIALISTS

The expansion of the pet sector has been truly remarkable. This growth showcases the shifting perspectives on pets and the rising readiness of pet caregivers to prioritize their pets' well-being and joy.

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What Jim really did is figure out how to put emotion in a box, and the people loved it. He was a real visionary about what customers wanted in their pet stores.

Victor Mason

President, World Pet Association

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Nobody thought that a warehouse-sized pet store could make it. It's like anybody could have thought of it, but no one else did.

Andy Black

Long-time pet industry expert

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Name anything else that people are as passionate about as their pets. There isn't another business that has this level of passion—and it just keeps growing.

Chris Rowland

President and CEO of Pet Supplies Plus

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