Pet Project

An inspiring story of humble beginnings, passion, and persistence that created PetSmart and Petsense by Tractor Supply

“Every pet lover will enjoy this fun and exciting journey!”

Complimentary free shipping Throughout the United States

Uncover the motivating and enthralling tale within Pet Project: the revolutionary triumph of an individual who transformed his innovative pet retail idea into a flourishing superstore.

Hard Cover $19.99
Paperback $16.99

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The tale of PetSmart's modest origins is truly a captivating narrative of business acumen, ingenuity, and an enduring affection for animals. Jim Dougherty epitomized a man fueled by a straightforward yet potent recipe for triumph - an intimate grasp of his clientele, an instinctive knack for identifying market shifts, and an unyielding commitment to excellence.

As we explore the anecdotes and memories intertwined with PetSmart's voyage, it's impossible not to be moved by the foresight and resilience of its pioneers. From inaugurating the first pet food warehouse in Phoenix, Arizona, to crafting a worldwide pet retail dynasty, PetSmart's saga exemplifies the potency of entrepreneurship and the timeless connection between people and their beloved pets.

Thoughts from Pet Industry Experts

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"What Jim really did is figure out how to put emotion in a box, and the people loved it. He was a real visionary about what customers wanted in their pet stores."

Victor Mason, President, World Pet Association

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"Nobody thought that a warehouse-sized pet store could make it. It's like anybody could have thought of it, but no one else did."

Andy Black, long-time pet industry expert

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"Name anything else that people are as passionate about as their pets? There isn't another business that has this level of passion-and it just keeps growing."

Chris Rowland, President and CEO of Pet Supplies Plus

HOW IT ALL BEGAN

Let's Do It Again!

You Can Find It on Amazon and At Select Retailers

Pet Project

Hard Cover $19.99 ---  Paperback $16.99